Client: Kerb (2000)
Project Rockstar was a free online multiplayer game, based on the music industry.
Featuring a solid community, deep, engaging gameplay that can take anything from 5 minutes to 24 hours per day… build bands, labels, venues, trade and chat with other managers and get your songs to the top of the charts.
It ran for 10 years, spawned an awesome community who were a force for good in the world offline as well as online – before being cruelly shut down by Rockstar Games lawyers.
26 million page views in one month
200,000 thousand replies to one forum post
200,000 thousand registrations