Client: Zurich Insurance (2004)
This viral game was produced for Zurich to promote their car insurance. To increase the viral element, we pitted men against women in a battle to see who was the best at parking. Over 3 levels, players were scored on the speed and accuracy of their parking.
The game had 3 million visits in the first month after it was championed on Jo Whiley’s
Radio 1 show.
Unique visits: 6.2 million
Have a bash.