Client: CCL (2005)
The viral game we created for online computer store CCL was based on the classic ‘incredible machine’ and accrued sales of more than 4 times the overall production budget from visitors who arrived on their site via the game which was buried deep inside their e-commerce store.
Due to the google bombing effect that we intentionally created, it appeared in the top 5 results on Google for people searching ‘PC Hardware’ for years – until someone in the CCL web team decided to remove the page.
Overall visits to client site: 1.2 million
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