This Is Living - PS3 Product Site
Playstation Europe
CHALLENGE
Working in conjunction with TBWA, the digital home of the PS3 This Is Living campaign needed to emphasise the features and benefits of the console. The PS3 is a powerful beast and our role involved translating the impressive spec into something that consumers could relate to emotionally.
WHAT WE DID
Realising that the site needed to appeal to geeks and impulse buyers alike - we created a website that spoke to both Logical and Emotional sides of buyer's brains. The logical argument gave people hard cold facts like "The PS3 has 2 teraflops of raw processing power". The emotional element encouraged the visitor to land 2 NASA lunar modules at the same time before explaining "The PS3 contains the processing power to land 16 million lunar modules simultaneously"
WHAT HAPPENED
Playstation witnessed a huge uptake in sales after the This Is Living relaunch. We'd like to think that our part in helping consumers clearly understand the benefits of this awesome machine had a part to play in that.
